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Selfridges unveils Europe’s FAO Schwarz flagship destination at its London Oxford Street store. It is the first time America’s oldest and most prestigious toy retailer, known for its comprehensive and original toy selection and outstanding in-store experiences for kids, has ventured into Europe in its 157-year history. The FAO Schwarz London flagship is the second largest for the brand after their Beijing store but bigger than their New York flagship. Selfridges Oxford St, London, 22.10.19

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Schwarz Oxford Street store
Selfridges unveils Europe’s FAO Schwarz flagship destination at its London Oxford Street store. It is the first time America’s oldest and most prestigious toy retailer, known for its comprehensive and original toy selection and outstanding in-store experiences for kids, has ventured into Europe in its 157-year history. The FAO Schwarz London flagship is the second largest for the brand after their Beijing store but bigger than their New York flagship. Selfridges Oxford St, London, 22.10.19